All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started […]
What In The World Is Programmatic Advertising??? Read More »
Whether you believe that third-party cookies are horribly ineffective OR you simply want to be prepared for a post-third-party cookie world, it’s important to understand one of the most supported alternatives to third-party cookies. In this post, we have made it easy to understand what Unified Id 2.0 will look like and why you should
What Is Unified ID 2.0? Read More »
The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel
A Growth Marketers Job Read More »
Check out Jessica’s first podcast where she talks about Above The Fold, programmatic marketing, team collaboration, team engagement, leadership, and how she got her start in marketing. She had so much fun chatting with Shawn J. Richards, Founder/CEO of blueskybizconsulting.com and the Team Engagement Podcast. Thanks for having her Shawn!
Team Engagement Podcast – Having a Plan Boosts Confidence Read More »
According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green,
Are Marketers Too Focused on ROI? Read More »
Join Josh Aston as he talks with Billy Bateman @ Chatfunnels about how programmatic is different from traditional marketing and how to make your programmatic strategy effective. https://chatfunnels.com/podcast/essential-intro-programmatic-advertising-josh-aston-digital-conversations/
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? Join ATF’s Josh Aston on the Grunt Workers, LLC Show for a discussion around how to make it happen. https://www.buzzsprout.com/1522396/8389169-discover-one-smart-way-that-small-businesses-can-compete-against-enterprise-ad-budgets
New data from Forrester shows that COVID has significantly impacted the number of touchpoints it takes for someone to make a buying decision in B2B. Buying decisions have jumped from 17 in 2019 to 27 in 2021. Forrester attributes this significant jump to a new level of attention and due diligence that companies are taking.
New Data – How Many TouchPoints to Convert in 2021? Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Ok, I promise this article is about programmatic marketing. But it’s also about greatness. I’m not a Lakers fan, I’m not a Lebron James fan, and that’s not going to change. But I respect Lebron James. I’m a huge Utah Jazz fan, but I have to respect the play of Lebron James. The most amazing
Put the Ball Right Where Your Customers Want It Read More »
