Audiences

targeted political advertising

Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audiences, Awareness, Demographic, Geofence /

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about […]

Programmatic Advertising Built for the Fast Pace and Personalization of Politics Read More »

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audiences, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

A Growth Marketers Job Read More »

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audiences, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV /

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »

Walled Gardens and Advertising - Should I Run Ads in a Walled Garden?

Advertising in Walled Gardens – The Only Way?

Ads, Audiences, Brand, Display, Performance, Programmatic, Targeting /

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

Advertising in Walled Gardens – The Only Way? Read More »

Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

Ads, Audiences, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting /

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. 

Hyper-Targeting With Programmatic Read More »