Brand

Attract Investors

Case Study: Helping Start-up Drive Growth To Attract Investors

Brand, Investment /

The following case study describes how Above The Fold recently helped a startup seeing investors to use programmatic advertising tactics to show growth capabilities in test markets. Above The Fold created brand familiarity through location and behavioral targeting and then aligned paid search marketing to capture traffic seeking the service. This successfully resulted in additional […]

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Headphones WIth Phone and Books

Audio Campaigns and Higher Education

Ads, Brand, Marketing, Performance, Programmatic, Targeting, Uncategorized /

Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices

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The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

Ads, Audiences, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic /

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audiences, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV /

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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Above the Fold has an alternative to this type of targeting that has a match rate of 90+%. We are able to get such a high match rate because our targeting is based on public record plat lines and lat-long technology.

Invaluable Data Is At Your Fingertips

Ads, Awareness, Brand, Demographic, Display, Marketing, Native, Programmatic, Targeting, TV /

Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the

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Walled Gardens and Advertising - Should I Run Ads in a Walled Garden?

Advertising in Walled Gardens – The Only Way?

Ads, Audiences, Brand, Display, Performance, Programmatic, Targeting /

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

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The Vital Role of Brand Awareness in Direct Response

Awareness, Brand /

Many direct response marketers cringe when they hear the word “branding”. Many DR marketers think that “brand awareness” is synonymous with “wasteful” or “undisciplined/unmeasured spend”. I get it. I’ve been there.  I’ve been in extreme direct response marketing leadership roles for the good part of 18 years. When I say direct response marketing, I am

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