Targeted Legal Advertising
Find New Clients in Market
at an Efficient ROI
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Growth Your Law Firm Clientele With Precise Programmatic Targeting by Location, Intent, and Behaviors
Finding new clients for your law firm can be challenging when done ethically and cost-effectively. Every law firm has a unique approach to the clients they are assisting, and it can be difficult to find a marketing approach that fits the unique approach
of your firm.
We have experience developing comprehensive targeted strategies to deliver diverse ad formats and using the right tools to execute full-funnel campaigns effectively. Above the Fold has a variety of proven programmatic strategies that will help you and your firm achieve their goals.
Google is an effective part of any marketing budget for a law firm, but it is expensive and should not be your sole traffic source. Programmatic is an inexpensive way to scale and complement your Google Ads budget.
The legal space is competitive and we can help you reach potential clients early in their journey to find a law firm.
Any given person that is searching for a law firm is likely going to research or be contacted by dozens of different firms. The most successful firms are those that make a positive early impression and that introduce their law firm early in the research stages.
Keywords (Non Google)
Most people believe that Google has a monopoly on searches, but Google is (1) website in a vast ocean of (1.83 billion and growing) websites on the internet.
Many people conduct searches & research outside of Google.
Site Retargeting
Site retargeting is building an audience of those who have visited your website, then showing them an ad later. Usually,
with a progressive or sequential approach.
Geofencing
Much like the name implies, this involves selecting geographic places you’d like to target that are highly likely to host people in need of your services.
Legal Case Studies
