Service and community are important to us as individuals and as a business here at Above The Fold. We understand the value of community and what it means to contribute – so we aim to make it a large part of our culture. To help accomplish this goal, each quarter we get out into the […]
Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time. PRE-ROLL Video ads that play before free content on sites like
Programmatic Video: Gaining Momentum Read More »
October is seen as kick-off for the last quarter of the year, driven by the holiday season shopping frenzy. Not only is October the start of the busiest season for retailers, but it offers the final push for audience testing and optimizations to make sure campaigns are as efficient as possible. What Did We See
Expand Revenue Potential in Q4 with Programmatic Behavior Targeting Read More »
Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s
Frequent Questions about Programmatic Advertising for E-Commerce Brands Read More »
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Insights From Building a Programmatic Advertising Agency Read More »
Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks
Credit Union Advertising for Foot Traffic and Digital Conversions Read More »
Performance-based programmatic ads are becoming an impactful and widely-adopted tool for marketing companies and their clients throughout the world, but it seems that it hasn’t had the same effect in the world of Recruitment Marketing. So, you may be asking yourself, what are strategic options for programmatic advertising for recruitment and job industry? HELPING EMPLOYERS
4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants Read More »
Above The Fold and our programmatic partners ran over 390,000 campaigns in 2021. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with real-time analytics to measure the conversions generated by the ads Showcase how our clients ads impact their bottom
Infographic: Programmatic Trends From 390,000 Campaigns Read More »
Market to Your Target Audience on a More Personalized Level Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the
3 Ways to Utilize Native Advertising to Increase Purchase Intent Read More »
The following case study describes how Above The Fold recently helped a startup seeing investors to use programmatic advertising tactics to show growth capabilities in test markets. Above The Fold created brand familiarity through location and behavioral targeting and then aligned paid search marketing to capture traffic seeking the service. This successfully resulted in additional
Case Study: Helping Start-up Drive Growth To Attract Investors Read More »
