Display Advertising
Hyper-Target Your Audience In A
Synchronized Way Across All Channels
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Audience-first Display Programmatic
Precision Targeting
Coordinated Media
Detailed Results
Display was one of the first types of digital marketing, but display has come a long way with the help of programmatic. Above The Fold takes that a considerable step forward with our unique and industry-leading approach.
Precision Targeting
Target the exact right consumer across the entire web using consumer behaviors and intent.
Coordinated Media
Display ads can and should be coordinated with all of your other media. Target the right consumer across the entire web with the right message.
Detailed Results
Programmatic provides detailed insights across all media and highlights which message drives results and to which specific audience. The insights, data, and reporting are shockingly good.
Programmatic display offers a variety of benefits when run through Above The Fold
The benefits of running programmatic display are almost unfair when running campaigns through Above The Fold, due to our technology, reporting, and sophisticated approach.
There are a variety of benefits to using a programmatic approach with display and Above The Fold, including:
Browsing Tendencies
Consumer browser activity is a rich source of targeting options. Above The Fold can help you target the correct audience based on
- Type of device being used (mobile, desktop, tablet)
- Frequency topics are researched
- The recency of topics being researched
- What keywords were searched on and articles were read
- 3rd party data obtained through browsing behavior
Purchase Behaviors
Most businesses have more than one key purchase behavior in their funnel. Tags and other tracking approaches can be used to ensure all key stages of the purchase funnel can be uniquely tracked and utilized for results through programmatic.
Search Retargeting
Using search history and behavior is one of the most powerful ways to get the right message in front of the perfect audience at the right time. Go beyond Google advertising and utilize search behavior and information across a majority of the web using programmatic display.
Keyword Contextual
Search marketing is a powerful way to identify the correct consumer at a critical time, but it can quickly be maxed out. Equally valuable information can be obtained when consumers are researching various topics by reading content on the web (contextual). Above The Fold has access to a large amount of contextual information available for programmatic targeting using display.
Read the latest on Programmatic Display
Google Review
5.0 Star
Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.
Positive: Professionalism, Quality, Value
Love this company. They do an amazing job
Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
Upgrade Your Targeting
With Programmatic
Hyper-Targeting
Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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