B2B, SAAS & Technology
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Reduce Facebook and Google Dependency
Finding new customers can be challenging. Many SAAS, technology, and B2B companies focus their marketing and growth within the Google and Facebook networks. Dependency on Google and Facebook will lead to steep customer acquisition costs and plateaued growth.
Programmatic marketing is a precise, scalable way to grow your SAAS, technology, or B2B business now and for years. Not only is programmatic a great way to grow your business, but you can also utilize programmatic to decrease churn with existing customers.
If social media or Google platforms are blocking your ads – it’s time to turn to programmatic. We can advertise with sensitive categories.
Google is an effective part of any marketing budget for many SAAS companies, but it is expensive and should not be your sole traffic source. Programmatic is an inexpensive way to scale and complement your Google Ads budget.
It takes 8-10 touchpoints to close a deal in 2022, which is likely conservative.
It is also proven that a B2B or B2C sale is more likely to happen if various touchpoints are used to help consumer progress through the sales and marketing funnel. Money can easily be wasted trying to ensure you are touching the ideal prospect across various channels, which is where programmatic becomes invaluable. Programmatic puts the focus on touching the right prospect across various channels cost-effectively.
Keywords (Non-Google)
Most people believe that Google has a monopoly on search, but Google is one website in a vast ocean of (1.83 billion and growing) websites on the internet.
Targeting relevant keywords to your software solution is a great way to find potential customers.
Site Retargeting
Site retargeting is building an audience of those who have visited your website, then showing them an ad later. Usually,
with a progressive or sequential approach.
You already pay to get potential customers to your website. Site retargeting is a great way to fill your sales funnel, and progress leads to revenue.
Geofencing
Much like the name implies, this involves selecting geographic places you’d like to target that are highly likely to host people in need of your services.
Geofence strategy targets employees by geofencing their locations and buildings.
B2B SAAS Case Study
