Localized Programmatic
Advertising for Real Estate
Targeted Ad Campaigns
to Potential Buyers Across Devices
Advertising for Real Estate
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Promote Real Estate Properties With Precise Programmatic Targeting by Location, Demographics and Behaviors
Real estate and home builders advertisers have diverse goals from promoting new properties, selling real estate and filling leasing vacancies. Above the Fold takes a unique approach to finding prospecting buyers and renters and nurturing leads.
We develop comprehensive targeting strategies to deliver diverse ad creative formats and using the right tools to effectively execute full funnel campaigns. Above the Fold is always looking for innovative ways for home builders, realtors, multi-family, student and senior housing communities to achieve their goals.
Location-based Advertising Technology
Real estate advertisers find great value in being able to target relevant audiences based on places that people go in their everyday life and then measuring the number of those targeted individuals who visit the property.
Target Potential Buyers at the Household Level
A list of customers or business addresses can be utilized to build targeted ad campaigns for specific households. Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses up to a 90% match rate.
Foot Traffic Attribution
Many users that are targeted with digital ads may not fill out a lead form or call a phone number, they just may decide to stop by to see the property. Conversion Zones can be used to track uplift in foot traffic to an advertiser’s location, and attribute the visit to an impression from an ad campaign.
Multiple Creative Formats Available
We help advertisers create targeting strategies to specific customers’ personas and then nurture them with messages across display ads, native ads, video pre-roll / mid-roll / post-roll, streaming audio and connected TV ads. We can utilize one flexible budget and manage campaigns across formats based on performance insights.
Win Hearts and Minds of Potential Buyers or Renters By Reaching them Earlier in their User Journey
The journey to decide to purchase a home starts months, even years, before a final decision is made by a customer. Home builders, real estate agents and property managers need to connect to potential buyers earlier in their journey in order to grow their business.
Keyword Retargeting
When buyers first start researching properties for a move, and start applying for mortgages (and other behaviors), we can identify them through their online searches on any website. As they continue to browse, they’ll see your ads.
Contextual Targeting
Home buyers’ decision process often starts with reading detailed property or home builder reviews as well as information relevant to the experience. These actions allow us to target them on other sites they visit.
Site Retargeting
Even if users finally visit a property or community web page, they are likely comparing your property or business against competitors or not quite ready to take a step. It’s important to stay in front of them with relevant ads.
CRM Targeting
Utilize any first-party data of email lists, or just address information, of potential customers and serve targeted advertising to users from that list with display, native, audio or connected tv ads.
Geo-Fencing
Using geo-fencing, you can reach targeted users and other high concentrations of potential customers who visit specific locations.
In-Market Segments
Above the Fold has access to numerous audience segments for users that are interested in entering the real estate market. We can identify users that are applying for mortgages as well as their credit score, net worth, and other factors.
