Above The Fold and our programmatic partners ran over 390,000 campaigns in 2021. The goal of Above The Fold in every campaign we run is to:
- Deliver as many relevant impressions as possible
- Pair precision targeting with real-time analytics to measure the conversions generated by the ads
- Showcase how our clients ads impact their bottom line, while continually optimizing to increase performance.
We wanted to share what we’ve learned over the 390,000 campaigns in 2021.