Performance

Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021, […]

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Expand reach beyond FB and Instagram with Programmatic Advertising

The Meta Implosion & How Programmatic Advertising Can Fill the Gap

Performance, Programmatic, Social Media /

On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021.  Christopher Claflin (@christopherclaflin) did a great job of

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Headphones WIth Phone and Books

Audio Campaigns and Higher Education

Ads, Brand, Marketing, Performance, Programmatic, Targeting, Uncategorized /

Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audiences, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV /

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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Walled Gardens and Advertising - Should I Run Ads in a Walled Garden?

Advertising in Walled Gardens – The Only Way?

Ads, Audiences, Brand, Display, Performance, Programmatic, Targeting /

The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech

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Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

Ads, Audiences, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting /

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. 

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Top 3 Reasons to Run TV Alongside Digital Ads

Display, Measurement, Performance, TV /

Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first

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