Measurement

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer.

A Growth Marketers Job

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company?  Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Programmatic Hyper Targeting

Hyper-Targeting With Programmatic

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second!  It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet. 

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Geofencing Advertising is a Game Changer: Eliminate Wasted Ad Spend, Get More Targeted, Access Offline Foot Traffic Data

Geofencing Advertising: Eliminate Wasted Ad Spend, Get More Targeted, Access Offline Foot Traffic Data

Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location. How can ATF help? Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting. We can track foot traffic from

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Top 3 Reasons to Run TV Alongside Digital Ads

Is There Value in Running TV With Digital? Yes. Absolutely. Empirically. A number of impressive studies have been conducted recently and those studies make a convincing argument that you should always consider running TV with digital campaigns. Adding TV to digital campaigns improves performance*. Participants spent 3x more time on digital ads when they first

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