The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel […]
A Growth Marketers Job Read More »
According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green,
Are Marketers Too Focused on ROI? Read More »
New data from Forrester shows that COVID has significantly impacted the number of touchpoints it takes for someone to make a buying decision in B2B. Buying decisions have jumped from 17 in 2019 to 27 in 2021. Forrester attributes this significant jump to a new level of attention and due diligence that companies are taking.
New Data – How Many TouchPoints to Convert in 2021? Read More »
What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,
Should I Buy Direct On Hulu, Roku Or My Local TV Station? Read More »
Ok, I promise this article is about programmatic marketing. But it’s also about greatness. I’m not a Lakers fan, I’m not a Lebron James fan, and that’s not going to change. But I respect Lebron James. I’m a huge Utah Jazz fan, but I have to respect the play of Lebron James. The most amazing
Put the Ball Right Where Your Customers Want It Read More »
Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the
Invaluable Data Is At Your Fingertips Read More »
Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away by 2022, and Apple’s IDFA changes. What will happen for marketing and advertising in the future? There’s a lot of chaos surrounding this topic, but there is no need to panic. Demand-side platforms (DSPs) and other players in the programmatic
Preparing For A Cookieless Future Read More »
Conquesting has been around for centuries. The Aztecs, Incas, Egypt, Babylonia all were actively conquesting at times throughout their reign. Conquesting, in advertising, is deploying an advertisement for products or services adjacent to editorial content, searches, or ads of a competitor. In ancient times, conquesting was popular because civilizations had spent a significant amount of
Why Competitor Conquesting Works (& Tips) Read More »
Quick Backstory This past summer, as we were all battling COVID and the COVID quarantine, we were able to head to Southern Utah in a COVID-safe way. We had a guide, but he had a system fine-tuned on how to hike in the outdoors (very remote). It was a much-needed break. We went to one
3 Large Problems in 2021 Marketing Read More »
The definition of a walled garden, according to adpushup, is an organization that keeps its technology, information, and user data to itself, with no intention of sharing it. In simpler words, a walled garden is a closed ecosystem operated by people within the ecosystem without an outside organization’s involvement. In the marketing and ad tech
Advertising in Walled Gardens – The Only Way? Read More »
