targeted political advertising

Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audiences, Awareness, Demographic, Geofence /

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about […]

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Google Search Mobile

Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns

Google, Search /

Successfully scaling an organization requires more than simply capturing demand. In order to build a brand of meaningful size, it is important to consider all areas of the funnel – upper funnel marketing (Awareness), the middle of the funnel (Interest), and the lower part of the funnel (Convert). Is it enough to rely on one

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Dental and Healthcare

2022 Advertising Approaches For Physicians, Hospitals, And Doctors

Geofence /

Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own.  41% of Americans lost confidence in their doctors during the pandemic 17% are considering switching doctors from current providers

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Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized /

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

Google, Performance, Programmatic, Uncategorized /

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,

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Expand reach beyond FB and Instagram with Programmatic Advertising

The Meta Implosion & How Programmatic Advertising Can Fill the Gap

Performance, Programmatic, Social Media /

On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021.  Christopher Claflin (@christopherclaflin) did a great job of

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5 Programmatic Ad Strategies for Luxury Real Estate

Ads, Marketing, Programmatic /

5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate  Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.  Most

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Headphones WIth Phone and Books

Audio Campaigns and Higher Education

Ads, Brand, Marketing, Performance, Programmatic, Targeting, Uncategorized /

Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices

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