Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away by 2022, and Apple’s IDFA changes. What will happen for marketing and advertising in the future? There’s a lot of chaos surrounding this topic, but there is no need to panic. Demand-side platforms (DSPs) and other players in the programmatic […]
Preparing For A Cookieless Future Read More »
Are you using Google Analytics as your only form of online marketing tracking and attribution? If so, I beg of you – please read this article and research some other options. I talk to marketers every day that are still using Google Analytics as their only method to track all of their marketing performance. These
Stop Using Google Analytics For Attribution Read More »
Quick Backstory This past summer, as we were all battling COVID and the COVID quarantine, we were able to head to Southern Utah in a COVID-safe way. We had a guide, but he had a system fine-tuned on how to hike in the outdoors (very remote). It was a much-needed break. We went to one
3 Large Problems in 2021 Marketing Read More »
