Service and community are important to us as individuals and as a business here at Above The Fold. We understand the value of community and what it means to contribute – so we aim to make it a large part of our culture. To help accomplish this goal, each quarter we get out into the […]
Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time. PRE-ROLL Video ads that play before free content on sites like
Programmatic Video: Gaining Momentum Read More »
Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s
Frequent Questions about Programmatic Advertising for E-Commerce Brands Read More »
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Insights From Building a Programmatic Advertising Agency Read More »
Market to Your Target Audience on a More Personalized Level Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the
3 Ways to Utilize Native Advertising to Increase Purchase Intent Read More »
One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we
Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies Read More »
In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021,
FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like? Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
Geofencing is defined as creating a virtual geographic boundary around an area by means of Global Positioning System (GPS) or Radio-Frequency Identification (RFID) technology. Most people have heard of GPS, but RFID is usually a new concept. RFID occurs when a smartphone emits a radio wave via it’s bluetooth chip. This then enables software to
Addressable Geofencing Explained Read More »
Join Josh Aston as he talks with Billy Bateman @ Chatfunnels about how programmatic is different from traditional marketing and how to make your programmatic strategy effective. https://chatfunnels.com/podcast/essential-intro-programmatic-advertising-josh-aston-digital-conversations/
