Audio Targeting
The Most Powerful Programmatic Audio & Podcast Advertising Platform
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One Stop Shop for Audio & Podcast Advertising
The ATF approach allows you to target and reach all of your customers across all digital and traditional marketing channels.
Audio is fragmented across hundreds of thousands of channels. Above The Fold is the way to reach all of your consumers in one place.
The Benefits of Programmatic Audio Advertising
Reach All Audiences
Audio is popular among many audiences, especially the “hard to reach” millennials and Gen Z. Hit the same audience on audio, display, video, and connected TV.
Highly Targeted
Audio is traditionally not a very targeted channel. Pick a station, show, or network. With ATF, you get audio power in a highly targeted, programmatic approach. It’s the best combination available.
Build Brand Awareness
Audio is powerful because it’s immersive and it noticeable. Users are more likely to hear your message when it’s shared over audio programming. Audio ads have a 24% higher recall than traditional display ads.*
*Nielsen Media Lab
Above The Fold has vast experience with audio ads and will apply the best practices
Most marketing campaigns start at the ground level, with thousands of dollars spent learning what works and does not. With Above The Fold, you will start with various proven, best practices already being applied from day one.
There are a variety of benefits to audio programmatic with Above The Fold
Growth
The number of people listening to digital audio is growing every year, and the length of time that people in the United States are listening to audio is also increasing.
Americans listened to 116 million podcasts monthly in 2021, which is a 22% growth year over year from 2020. That number will continue to grow.
Mobile Adoption
The continual adoption of mobile devices among all demographics has caused digital audio to explode in usage. According to Infinite Dial, 65% of US podcast listeners use mobile to listen to podcasts.
The days of listening to traditional radio exclusively are over. Spotify has 256 million monthly ad-supported users as of 2022. Take advantage of hitting streaming audio users with highly targeted ads.
Smart Speakers
One-third of all United States households are utilizing smart speakers and nearly 50% of all US adults are using voice assistants. Smart speakers are a great, common way for people to consume digital audio.
B2C and B2B
Audio ads have traditionally been a direct-to-consumer (B2C) advertising tool. However, with the hyper-targeting capabilities of programmatic, many B2B marketers are finding success within programmatic digital audio.
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Google Review
5.0 Star
Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.
Positive: Professionalism, Quality, Value
Love this company. They do an amazing job
Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
Upgrade Your Targeting
With Programmatic
Hyper-Targeting
Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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