Business Services

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Services Advertising

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Turning your client journey map into results in the business services category

Above The Fold specializes in helping you map out your customer journey, then turning that client’s journey into an effective, meaningful marketing plan. Great results don’t just happen by chance. Programmatic takes the guesswork out of how to drive effective results.

We can help you use your unique value proposition and position it effectively in the markets you compete within.

Find your ideal audience where they consume content on their phone, tablets, and TV. Then target them with programmatic advertising.

Your business is unique. We’ll learn about your business through a discovery call, then put that information to work.

We are pros at turning the unique characteristics of your business into actionable, measured results in programmatic. You know your business and we know programmatic marketing. We will ensure we understand the goals and measurements that define success, then we build campaigns around those parameters.

Keywords (Non-Google)

Most people believe that Google has a monopoly on searches, but Google is (1) website in a vast ocean of (1.83 billion and growing) websites on the internet.

Don’t just focus on search advertising. Advertising your business across various mediums, including video, audio, display, and connected TV has proven to drive stronger results.

Site Retargeting

Site retargeting is building an audience of those who have visited your website, then showing them an ad later. Usually,
with a progressive or sequential approach.

Programmatic advertising is designed for efficiency. You have invested money in building brand awareness and driving people to your website. Programmatic is a great way to turn the mildly interested into paying customers.

Geofencing

Much like the name implies, this involves selecting geographic places you’d like to target that are highly likely to host people in need of your services.

Many business services companies know their customers – the type of people they are, their behaviors, and their demographics. Programmatic geofencing allows you to use that information to build audiences based on those known factors and turn them into customers.