Native Ads

Highly Engaging Ad Format
Meets Programmatic

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What is Native Advertising?

Native Advertising is a type of advertising that matches the form and function of the location in which it appears. The ad is nearly indistinguishable from the surrounding content and the website on which it appears.

Native Advertisement Placement Types

In-App

In-app refers to mobile applications. These are applications designed to run on mobile devices (smartphones and tablets).

Some apps are pre-installed, but most apps are selected, downloaded, and installed by users.

  • More likely to reach a particular, single user
  • Usage is on the rise; typically 65% of the population or greater
  • More targeting options are typically available on a mobile device since the geo-location of the user may be available

Desktop

Even though mobile is on the rise, desktop usage is consistent. Desktop typically provides better visibility for rich media content and long content ads. There is a lot more screen space to work with.

  • ROI on desktop typically outperforms mobile
  • Screen display capabilities are better on desktop
  • If you are seeking to get the user to fill out a form, desktop can perform in a superior way

Mobile Browser

Native ads are placed within browsers on mobile devices.
Every mobile device has a mobile browser, so your audience size potential greatly increases when using mobile browsers to target native ads.

  • Large audience available
  • Mobile’s share of daily internet time is now about 53.5% of the time
  • Only 7.5% of mobile time is spent in a browser, but it’s very intention-based and targetable

The Advantages of Native Ads

Engagement

Native ads utilize the look and feel of the website and platform, which results in a much higher engagement than nearly any other ad format.

Trust

Native provides a better ad experience than many other formats. They are far less disruptive, and consumers tend to prefer them to any other format.

Targeting Capability

Programmatic offers unparalleled targeting capabilities using native advertising. When you pair the targeting capabilities of native advertising with the unique data available when targeting a consumer on a mobile device, you get rich targeting capabilities.

Reach

Native ads can be extended to desktop and mobile devices, but a powerful approach is utilizing native ads as a part of a robust programmatic marketing campaign that covers mobile, desktop, TV, audio, and a variety of other channels.

Transparency

Programmatic native advertising provides unique metrics that can be customized for any unique business. Above The Fold creates custom reporting for every client and any individual campaign.

Brand Value

Consumers engage with native advertising more effectively than nearly any other approach. When you create Native ads, you are telling a story, educating, and drawing upon deep emotions within the consumer. Content, pure and simple, creates brand awareness.

Native Advertising is highly engaging

  • It does not stick out like a misplaced advertisement
  • You are targeting only the right consumers with ATF precise targeting technology
  • Most advertisers see an improvement in both their reach and the lift of their campaigns

Native Ads Are Mobile-Focused and Time Spent on Mobile Continues to Increase

 Read the latest on Programmatic Display

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