Programmatic Geofence
An Untapped Opportunity
for Geofence Targeting
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Custom Strategy Call
Geofence Any Location
anywhere, anytime.
With geofencing, the possibilities are endless
These are just a few examples of what we have helped our clients with most recently:
Relevant retail stores, competitors, offices of potential customers (b2b), tourist attractions, universities or community colleges, ski resorts & more!
Build an Audience
Most people will have their cell phones with them, so we can effectively add them to a targetable audience and then target those individuals for up to 30 days after an event.
We can customize the campaign and understand your customer to build upon the brand. Use Above The Fold’s tools to build effective strategies to maximize exposure, reduce cost and capture sales.
Above The Fold has unique technology that allows us to target relevant, detailed locations while avoiding irrelevant street traffic or other areas that will negatively impact results.
Geofence – Benefits of Get Above The Fold
Above The Fold has the most advanced location-based technology. We use latitude and longitude data to target specific geographic areas with precise custom shapes. Our technology utilizes mobile devices that use location services.
- 100% proprietary technology
- More powerful than mainstream GEO-IP targeting that is used in the industry
- Completely scalable
- Pinpoint accuracy
- Custom shapes (not the typical radius approach)
- Targetable for 30 days after the individual enters the target zone
- Choose specific day and time to build audience using geofencing
- We can import location data files
How it works?
Step 1:
A virtual boundary is drawn around a physical location, or we can use GeoJSON file uploads
Step 2:
The user enters the geofenced location
Step 3:
The user is served ads from the campaign
Brick & Mortar
- Auto
- Insurance agents
- Retail
- Hospitality
- Quick serve restaurants
District-Specific Entities
- Civic groups
- Community organizations
- Municipalities and counties
- Political parties and counties
Venue-Based
- Sports arenas
- Concert halls
- Amphitheaters
- Convention centers
- Colleges
Travel
- Airports
- Truck stops
- Train and bus stations
- Hotels and resorts
- Tourist attractions
Accurate Location
Above The Fold has technology that allows for precise audience building that is accurate within a few feet. Building an audience from a precise location allows “interest” to be integrated into powerful marketing campaigns.
Timing
The precise location is not enough. Above The Fold also allows you to control the audience-building approach to specific times. Let’s say you want to build an audience of people who attend a concert. However, you do not want to include those who “set up the concert” Above The Fold’s technology has you covered.
Other Data
The precise location is powerful on its own, but Above The Fold takes it one step further by allowing you to overlay additional demographic and other factors. Example: People who enter a specific location who are Verizon phone users.
Any Event
Our geotargeting technology allows us to target virtually any event or location. Events like sports games, conferences, conventions, trade shows, concerts, music festivals, fairs, or community events.
Specific Times
Location is an effective way to target consumers and build audiences, but what makes event targeting effective is the ability to only target at the times that make sense for your strategy. Pick the specific days and times that make the most sense for your approach.
Conversion Zones
The Above The Fold technology allows you to not only build powerful custom audiences using geofencing, but it also lets you track success through the setting of conversion zones. We can measure offline behavior – foot traffic from one location to another – and we can measure lift when online ads are shown in the marketing user journey.
Event Targeting Case Study
