There are so many targeting options in programmatic. When we share the targeting options that we can offer through programmatic, the problem is not usually that people are disenchanted with those options. Actually, most people we share programmatic targeting options are a bit overwhelmed and are not sure where to start within programmatic. Many people find there are too many great options to choose from. Starting with a large number of options can be very powerful, but it can also overwhelm people on budgets or commitment.
The good news
Programmatic is very scalable. There are a variety of hyper-targeted options that ensure you’ll have plenty of room for growth within programmatic.
But certainly, the challenge is that it can be overwhelming and difficult to know where to start.
Here are 3 easy places you can start within programmatic:
#1 – Site Retargeting
Many companies either use or have tried site retargeting. Programmatic brings a powerful approach to site targeting because it allows you to target site visitors with a variety of ad types – display, audio, & video. Certainly you can target site visitors with all of those methods, but typically you’ll be using different solutions and it can be very time consuming and disorganized in its approach.
Using programmatic to target site visitors:
- Simplistic Measurement – One place to see all performance. No more stitching multiple views together.
- Better efficiency – Avoids overlapping & redundant messaging to the same site visitor
- Less confusion – Provides one central logic center to determine interest or disinterest in your offer
#2 – Geo-targeting
Not every business has relevant geo-targeting strategies, but I would say that most do. Geo-targeting through our programmatic solutions have unique values and advantages. Above The Fold uses very customized geo-targeting capabilities. Most programmatic solutions uses circles or radius to define geo-targeting. ATF uses polygon, which means you can customize the geo-target areas in a VERY detailed way. No more hitting busy roads when you don’t want to. No more targeting stores that are not intended. Plus, targeting events (as COVID gets under control) is a huge & unique advantage.
When you use effective geo-targeting like ATF provides, geo-targeting is a no-brainer option to test. You’ll be using capabilities that most companies don’t know are available and it puts your company far above the competition.
#3 – CRM Targeting
If you have residential home addresses, we can typically match those at 90% accuracy! We can then target those households with tv, radio, or display advertisements. Every consumer responds to different ad types differently and the net sum of performance is typically higher when you are using tv, radio, and display together. If it’s more relevant for you to target businesses, then that is an option as well.
This form of targeting can be effective for customer acquisition, for upselling, or for engagements.
Not only can we use your existing CRM lists, but we can also create look-a-likes OR overlay from 1500+ additional targeting variables.
Interested in learning more? We’d love to jump on a call to create a simple programmatic plan for you and to ensure success metrics are clearly in place. Schedule here.