What is programmatic in 2021? As we speak with many business leaders or marketing managers, I would say the majority are not sure what programmatic means in terms of targeting OR have incomplete knowledge of the capabilities possible with this practical approach in marketing. Programmatic – technology that uses automation to help marketers make online ad […]
What is programmatic in 2021? Read More »
We were having a spirited conversation a few days ago, “What does it mean to be “experts of programmatic”? It can probably mean many things to a lot of people, but what does it mean to the team at Above The Fold? It means solving challenging problems for our clients. It means shedding light on
Experts of Programmatic Read More »
Marketing copy can be hard to come up with on the fly. Suddenly you need to create an ad for Google, a television spot, or the latest native ad piece but your creativity seizes up. This solution sounds too easy, but it’s especially effective. The best part is that the ad copy this produces isn’t
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These two tips will dramatically increase your chances of achieving your goals. We all know the drill, with the new year inevitably comes reflection. Most of us will aspire to create goals that center around our personal and professional growth. I’ve probably gone through this process almost every year of my life since I was
2 Simple Goal Hacks for 2020 (And A Major Myth Debunked) Read More »
A recent study showed that just 3 out of 10 people feel happy with their lives, meaning 70% are not happy! Paying off debt, making a career change, pushing for that next promotion, starting a family. We all likely have decisions we think about often, but have stalled out on. There are also times we
The Danger In Comfort – 3 Questions To Ask Yourself Read More »
